13 Tips On How You Can Control Buyers Remorse

Posted by Becky Auer

Today I’d like to talk about how to turn prospects into customers and how to keep them! While your marketing is bringing more prospects to you, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be Inviting, Informative, and Enjoyable!

The biggest fear of most new customers is the dreaded buyer’s remorse. You know the feeling: you just bought a large purchase, you get it home and then you think, what have I done???!!! As a business owner, you want to avoid this at all costs and as long as you provide a quality product or service that delivers on the marketing claims you’ve made, you should be fine.

However, buyers remorse CAN still occur. There are two ways to deal with this:

1. You can offer to refund money with a “no questions asked” policy.

2. You can offer a bonus they can keep, even if they return the product.

These offers alone will also help control buyer’s remorse because the customer will trust you more, just for offering these things.

Some other ways to turn a prospect into a customer are to offer a special price as an opportunity for you to test the market. Offer a lower price with a reason why you are offering the special rate. For example, to push inventory to pay a tax bill, for your kid’s’ braces, or another tangible reason. Customers love this because it makes you feel so much more human.

You could also offer a referral incentive. Or, how about offering a smaller, more inexpensive product first to build trust? Another option to control buyers remorse is to offer package deals. Or you can also offer to charge less for their first purchase if they become a repeat customer. What about offering extra incentives, like longer warranties or free bonuses if ordered by a set date?

You can offer financing options, if applicable, or offer a bonus if they pay in full. You can offer special packaging or delivery. You could even consider offering a “name your own price” incentive! Some other offers could be comparative data or other comparison tools, offering a trade-up or upgrade to something they already have or additional, educational information to help them make their decision.

The options really are as limitless as you make it. You can use these or other ideas to find what works the best for your business, products or service and target market.

Jay Abraham says (and he’s so right), “By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.”

Do you need help figuring out the best strategy for converting your prospects into customers? Our FREE test drive gives you exclusive access to a mountain of resources and tools and information. For more information and your free test drive, go to!