Direct Response Marketing Is The ONLY Way To Go!

Posted by Becky Auer

Direct response marketing is marketing that is measurable, trackable, and demands a direct response from your potential customers. This type of marketing is used to answer questions, present your products, and to introduce the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, participating in a survey or purchasing a product from you.

So, what does direct response marketing look like? Well, it comes in many forms, including direct mail, print ads, radio and TV ads, coupons or other incentives…even telemarketing!

The biggest reason to use direct response marketing is because it offers measurable results so you know exactly what IS and what IS NOT working as compared to traditional advertising, where it’s all about building your “brand.” If you are a small company, you must be able to track your marketing dollars back to what works.

Some other advantages of direct response marketing are that it’s a productive way to communicate with your customers and gives you the opportunity to create more relationships. It’s a great way to up-sell and cross-sell to current customers. Direct response can be used as leverage to turn small sales into large sales. Direct response is a cost-effective way to reach specific target markets and it helps you reach outside your local area for new business. Lastly, direct response increases the effectiveness of your sales force.

These are all the great things that can come together when you put a direct response marketing plan in place and execute on it.

Jay Abraham says, “I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.”

Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not. Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to success. For more information and your free test drive, go to!