The Three Essential Start Up Marketing Tools to Keep Your Customers For Life

Posted by Becky Auer

Let’s talk about the three most important start up marketing tools you need to get and keep new customers, and how to implement them.

The three most important tools you can use are:

  1. Go meet your customers in person! It’s essential for you to meet with your customers or clients in person whenever possible. This shows you respect them and that you will take the time to work with your clients to give personal attention to each of them.
  2. After your meeting, always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
  3. Use a phone call to follow up with your customer to talk further about the matters you covered in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

In our high tech society where everyone emails and texts, it’s these personal touches that will begin to make you stand out from your competition.

And remember…none of these will work if you don’t have a quality product or service to back you up!

Here are the five key steps for putting together your start-up marketing tools:

  1. Research potential customers, buyers, competitors and their preferred methods of distribution.
  2. Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
  3. Follow up with your 3-step process from above.
  4. Develop systems for contact follow through, quality control standards and customer service.
  5. Lastly, develop a post-sale follow up system to keep the lines of communication open to customers and build on your current relationship which will increase future purchases.

Peter Drucker, a management consultant says, “Marketing and innovation produce results; all the rest are costs” – and it is so, so true.

Here’s another one I love from an icon:

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” That’s a quote from Henry Ford, Founder of Ford Motor Company.

I hope you take this lesson and assemble the tools you need to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way.

The tools offered in our FREE test drive offer these very same things. For more information and your free test drive, go to!  Let us show you how to put together the resources and tools you need to keep your customers coming back for life!